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It's a competitive advantage.
Any AI provider established outside the EU that places high-risk AI systems on the European market must appoint an EU-based authorised representative under Article 22 of the AI Act. This article explains who qualifies, what the mandate covers, and how to avoid the enforcement traps that catch most non-EU providers off guard.
While EU AI Act compliance discussions focus on providers and deployers, importers and distributors carry their own binding obligations under Articles 23 and 24. Learn the precise definitions, the verification duties, and the critical rule that can transform a distributor into a provider overnight.
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